Last updated: June 2026

At Pilchards, we respect your privacy and believe in being transparent about how we collect, use and protect your personal information.

This Privacy Policy explains what information we collect, why we collect it and what rights you have.

1. WHO WE ARE

Pilchards is a clothing brand registered as a sole proprietorship (eenmanszaak) in the Netherlands.

KvK number: 94465193

Website: www.pilchards.nl

Email: info@pilchards.clothing

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details above.

2. WHAT INFORMATION WE COLLECT

When you place an order, sign up for updates or contact us, we may collect:

• Name
• Email address
• Shipping address
• Billing address
• Phone number (if provided)
• Order details
• Product preferences
• Information submitted through pre-order or restock forms

We do not intentionally collect personal information from children.

3. HOW WE USE YOUR INFORMATION

We use your information to:

• Process and deliver orders
• Provide customer support
• Respond to questions and requests
• Manage pre-orders and restock requests
• Send product updates and release information when you have given consent
• Improve our store and customer experience
• Comply with legal and tax obligations

4. MARKETING COMMUNICATIONS

If you choose to receive updates from Pilchards, we may send emails about:

• New products
• Future drops
• Restocks
• Pre-orders
• Brand updates

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

5. PAYMENT INFORMATION

Payments are processed securely through trusted payment providers such as:

• iDEAL
• PayPal
• Credit Card providers

Pilchards does not store complete payment card information.

6. SHIPPING

To deliver your order, we may share your name, address and shipping information with our shipping partner, such as PostNL.

7. HOW WE STORE YOUR INFORMATION

Customer information is stored securely through Shopify and related business systems used to operate our store.

We take reasonable measures to protect your information from unauthorized access, loss or misuse.

8. HOW LONG WE KEEP YOUR INFORMATION

We only keep personal information for as long as necessary to:

• Fulfil orders
• Provide customer service
• Meet legal and tax requirements
• Maintain marketing preferences

9. YOUR RIGHTS

Under applicable privacy laws, including the GDPR, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict or object to certain processing activities
• Withdraw consent for marketing communications
• Request a copy of your information

To exercise any of these rights, contact us at info@pilchards.clothing.

10. THIRD-PARTY SERVICES

Pilchards uses third-party service providers to operate its business, including Shopify, payment providers and shipping providers.

These providers process information only when necessary to provide their services.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

12. CONTACT

Pilchards

Email: info@pilchards.clothing

Website: www.pilchards.nl